Research on the current situation and Countermeasu

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Abstract: This paper first analyzes the characteristics and competitive advantages of B2B e-commerce, and points out the necessity of developing B2B e-commerce in China. At the same time, based on the analysis of the current situation of Chinese enterprises' participation in B2B e-commerce, this paper discusses the problems and Countermeasures Faced by Chinese enterprises in developing B2B e-commerce from the aspects of cultivating the market, developing B2B intermediary service stations, and improving the e-commerce environment

I. the meaning and competitive advantage of B2B e-commerce

1 The meaning of B2B e-commerce. B2B e-commerce refers to the business activities between enterprises through the Internet or special ways. B2B e-commerce can be divided into two types: e-commerce between specific enterprises and e-commerce between non-specific enterprises. E-commerce among specific enterprises refers to the enterprises that have had a trading relationship in the past or want to continue trading after a certain transaction. For the same economic interests, they use the information network to design, develop the market and manage inventory. E-commerce among non-specific enterprises refers to finding the best partner for each transaction in an open network and conducting all transactions with partners

2. Competitive advantage of B2B e-commerce. Compared with traditional business activities, B2B e-commerce has the following five competitive advantages: (1) it makes the information exchange between the buyer and the seller cheap and fast. The information exchange of traditional business activities is through, telegram or fax, which is different from the transmission of Internet information by web hypertext. (2) Reduce transaction costs among enterprises. Firstly, for the seller, e-commerce can reduce the promotion cost of the enterprise. That is to say, releasing relevant information and promoting corporate image through the Internet can save more money and be more effective than traditional TV and newspaper advertising

secondly, for the buyer, e-commerce can reduce the purchase cost. In addition, with the help of Interne in 2014, T enterprises can also seek suppliers with the best prices in the global market, rather than being limited to the original few merchants. (3) Reduce the inventory of the enterprise. In order to meet the unpredictable market demand, enterprises usually need to maintain a certain amount of inventory. However, the enterprise's high inventory policy will increase the cost of capital occupation; The enterprise's low inventory policy may hinder the production plan and delay the delivery. Therefore, seeking the optimal inventory control is one of the objectives of enterprise management. E-commerce based on information technology can change the problem of inaccurate and untimely information in enterprise decision-making. Through the Internet, the market demand information can be transmitted to the enterprise for decision-making and production. At the same time, the demand information can be transmitted to the suppliers in time and supplemented in time, so as to realize "zero inventory management"

(4) shorten the production cycle of the enterprise. The production of a product is the result of cooperation among many enterprises. Therefore, the design, development, production and sales of a product are most likely to involve many affiliated enterprises. E-commerce can change the past phenomenon of unnecessary waiting due to information closure. (5) 24-hour/day uninterrupted operation increases business opportunities. Traditional transactions are limited by time and space, while e-commerce based on Internet operates 24 hours a day, 7 days a week. The business on Internet can be carried out to the market scope that traditional marketing personnel and advertising promotion can not reach

II. Current situation of Chinese enterprises' participation in B2B e-commerce

in the process of application and development of e-commerce in China, enterprises play a very important role. However, among the domestic enterprises, there is a lack of detailed planning on how to carry out network marketing and business activities. Although most enterprises have been connected to the Internet, most of them only set up their home pages and e-mail addresses on the Internet. The contents of many stations are not updated for a long time, let alone using network resources to carry out business activities. The main reasons are as follows 830 ⑴:

1 The concept of "business oriented" is weak. As China's e-commerce is driven by the IT industry, which dominates information technology, China's e-commerce has a tendency of over technicalization at the beginning of its development. Many enterprises rush to the market without knowing their business needs, thinking that as long as the IT manufacturer's technical support is in place, everything will naturally succeed. As a result, the enterprise spent a lot of money but could not make money

2. Enterprises have a vague understanding of why they need B2B intermediary service stations. It will be a big problem for unfamiliar buyers and sellers to communicate, query and match each other on the Internet. There will be four problems between buyers and sellers: first, due to poor information communication, it will inevitably lead to asymmetric production and demand, resulting in the coexistence of commodity shortage and surplus; Second, because a seller has limited buyers, many buyers and sellers will form a multi-layer sales chain, resulting in many intermediate links, resulting in higher and higher sales costs; Third, due to the restriction of the choice between buyers and sellers, the furniture art that can be described as soft on the outside but hard on the inside was born, and the bidding for buying and selling was not sufficient, which not only affected the transaction efficiency, but also failed to create a fair market environment; Fourth, due to poor information and late response to the market, inventory backlog and increased production costs are caused. To solve the above four problems, it is necessary to establish a public information exchange and trading platform

3. How to effectively carry out B2B e-commerce is blind. The common phenomena are: (1) the content positioning of enterprise stations is not accurate, or the design is too simple, only the home page and e-mail address; Or one-sided pursuit of large and comprehensive, release information regardless of primary and secondary; Or one-sided pursuit of powerful station functions, trying to "one-stop". (2) The operation mode is incorrect, and there is a lack of essential assurance about where the station is connected to facilitate the development of business on the enterprise. They think that with an address of a registered domain name, businesses will automatically come to them through the Internet

III. countermeasures and suggestions for Chinese enterprises to carry out B2B e-commerce

b2b e-commerce can bring the five competitive advantages mentioned above to both the buyer and the seller, but Chinese enterprises have little response to it. Based on the above analysis, the author believes that the following aspects should be taken into consideration in order to realize the benign and sustainable development of China's e-commerce

1. Cultivate the market. With the increase of the number of people, the development of ISP/ICP is promoted, and the healthy development of ISP/ICP will provide market basis and technical guarantee for enterprises to carry out e-commerce activities. In order to cultivate the market, the main measures should include: introducing the competition mechanism, changing the exclusive monopoly situation, forming the industry "competition mechanism" to promote the development of China's e-commerce. Secondly, the competitive advantages brought by B2B e-commerce to enterprises are publicized through the media, and enterprises are encouraged to carry out business

2. Develop B2B intermediary service stations. The following measures can be taken to solve the problem that the camshaft sprocket of the current B2B station uses the tornon material molded by Allegheny performance plastics LLC: (1) rectify the business behavior of the existing B2B station, and conduct qualification certification and evaluation. (2) Cultivate intelligent business talents, focusing on training business representatives of various industries. (3) Introduce the venture capital mechanism and focus on cultivating professional and in-depth B2B stations. (4) Publicize well-developed B2B stations and guide enterprises to participate

3. Improve the e-commerce environment. (1) B2B e-commerce, because its transactions take place between enterprises, usually has a huge amount of transactions. We can learn from the traditional business practices and entrust "third-party logistics enterprises" to carry out them. (2) As for B2B electronic payment, with the introduction of the competition mechanism of various banks and the development of bank networking, the electronic payment system will continue to be improved and perfected. (3) Improve the existing laws and regulations to ensure the legitimacy of electronic transactions. Due to the digitalization and standardization of information, electronic transactions have lost their personalized characteristics. Therefore, the key to electronic transactions is to ensure the identity and security of information in transactions

finally, it should be mentioned that e-commerce should continue to adopt the latest electronic communication technology to ensure that it has strong information communication and utilization functions, and this ability will lay a good foundation for the corresponding credit system and create an atmosphere of sustainable and stable development

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